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7 Ecommerce Tips for Increase in Sales and Traffic

7 Ecommerce Tips for Increase in Sales and Traffic

As an ecommerce marketer or entrepreneur you are always looking for new ideas to drive traffic and sales to your store.

Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.

With this in mind we’ve put together a solid list of 7 ways to increase your ecommerce traffic and sales.

 

1. Increase ecommerce sales & traffic with Instagram

 

Boasting nearly 800 million active monthly users Instagram is quickly turning into an ecommerce platform. 70% of brands are expected to be on Instagram by the end of 2017. The best way to grow traffic and sales from Instagram is to grow your account.

Tips on Instagram marketing

  • Post regular content, 3 images a day, daily stories and weekly live content
  • Comment and like on competitors highly engaged followers
  • Follow and unfollow competitors highly engaged followers
  • Influencer marketing to hack growth from other paid account promotion

 

2. Increase e-Commerce sales and traffic with Facebook ADs

 

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When it comes to getting more traffic and sales for your ecommerce store. Facebook ads platform is a best medium to go. Facebook ads can bring a landslide of great leads and sales to your site.

 

Top tips for getting the most from your Facebook ads.

  • Use acquisition campaigns to drive cheap traffic to content and collection pages, cookie these visitors for remarketing
  • Use dynamic product ads to retarget visitors who visit product pages, add products to cart and don’t check out.
  • Use carousel ads to show different products from top selling collections.
  • Use emojis and video content to capture attention in the Facebook timeline feed.
  • A/B test different ad placement for better ROI on campaign spends.

 

3. Get Reviews

 

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The power of customer reviews is enormous, 88% of consumers now say that they trust online reviews as much as personal recommendations. Try and think beyond the obvious, find reviews that include media. Video reviews or a review with a product picture could work wonders.

For example around 90% of Amazon buyers fail to leave feedback. Using a program like Feedback Five can help increase the volume of feedback submitted and help you to eradicate those neutral and negative comments. Amazon stresses an importance on seller performance, when ranking your items in the top positions.

The benefit of this is that if some customers present you with negative or constructive feedback on your product this can help you improve your product without your rankings suffering. This is an especially good tactic when releasing a new product.

 

4. Improve your SEO

 

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There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales. If you don’t have a strong SEO strategy in place, you are losing out on brand impressions, clicks, and sales.

Tips for your ecommerce to improve your SEO

  • Research: Before you begin any SEO work (on-site or off-site), you need to start with research – keyword research and competitor research.
  • Identifying Current Problems: After you have conducted your keyword and competitor research, it’s time to begin auditing your site for problems that need to be fixed. The top things we recommend focusing on in the auditing stage are:
    A: Quickly Find Site Error
    B: Determine Your Website Speed
  • Further Testing: After you have worked on your on-page SEO (including usability), it’s important to put a testing and optimization strategy in place.
    You should:
    A: Use analytics to see which keywords are converting the highest
    B: Use PPC campaigns to find high-converting keywords you should add to your SEO strategy
    C: Test meta titles and descriptions to increase click-throughs
    D: A/B test page content to increase conversions from web traffic
  • Adding Blog Content: The way to rank for those keywords is through a blog. With a blog, you can optimize each post for a keyword that you aren’t targeting with the main pages of your site.As with your website pages, your blog posts need to be high quality and reader-friendly. You should hire an experienced, professional writer who not only understands your industry, but also has a basic knowledge of SEO.
  • Link Building: Similar to content, you will want to concentrate on earning quality inbound links, when it comes to link building. Not only will Google penalize your site if a lot of low quality sites are linking to you, but also the referral traffic won’t do anything positive for your business.

 

5. Discounts, Discounts, Discounts

 

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Discounts are an important way of converting highly motivated buyers and building lasting relationships. Daily deals and significant discounts could land you at #1 for your product category. This also grants exposure to your related products which can also be seen on the page. Thus allowing customers to see your other offerings at a glance and perhaps entice them to purchase one of your full priced items.

 

6. Get More Sales From Your Ecommerce Leads & Customers with Email Marketing

 

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The key to a healthy business is repeat business. And the best way to drive repeat buyers for ecommerce is email marketing. Here are the all the different email campaigns you should be sending to maximize revenue from your leads and customers and increase customer lifetime value.

  • Abandoned Cart – 3 email Reminders 
  • Browse Abandonment – 2 email Reminders
  • Welcome Flow (Usually a coupon code email, followed by a few intro emails) 5 email Reminders
  • Win-back (no purchase over X days) – 3 email Reminders
  • Recommended products – 1 email Reminders
  • Product Review Requests – 2 email Reminders
  • Frequent buyers/VIP – 1 email Reminders

 

7. Go from mobile ready to mCommere optimized: While having a

 

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Responsive website is a good start, optimising for mobile commerce requires a more proactive approach to improving your website’s mobile user experience. From using simple mobile payment processing to testing the design of your mobile checkout, mCommerce optimisation is an ongoing process that will surely pay off as mobile adoption rates continue to rise.

3 Comments

Baro

Wed, 20 Dec 2017 03:35:51

Nice write-up, I will focus more on these 7 strategies on my e commerce https://www.ruzushop.com/

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