As an ecommerce marketer or entrepreneur you are always looking for new ideas to drive traffic and sales to your store.
Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.
With this in mind we’ve put together a solid list of 7 ways to increase your ecommerce traffic and sales.
Boasting nearly 800 million active monthly users Instagram is quickly turning into an ecommerce platform. 70% of brands are expected to be on Instagram by the end of 2017. The best way to grow traffic and sales from Instagram is to grow your account.
Tips on Instagram marketing
When it comes to getting more traffic and sales for your ecommerce store. Facebook ads platform is a best medium to go. Facebook ads can bring a landslide of great leads and sales to your site.
Top tips for getting the most from your Facebook ads.
The power of customer reviews is enormous, 88% of consumers now say that they trust online reviews as much as personal recommendations. Try and think beyond the obvious, find reviews that include media. Video reviews or a review with a product picture could work wonders.
For example around 90% of Amazon buyers fail to leave feedback. Using a program like Feedback Five can help increase the volume of feedback submitted and help you to eradicate those neutral and negative comments. Amazon stresses an importance on seller performance, when ranking your items in the top positions.
The benefit of this is that if some customers present you with negative or constructive feedback on your product this can help you improve your product without your rankings suffering. This is an especially good tactic when releasing a new product.
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales. If you don’t have a strong SEO strategy in place, you are losing out on brand impressions, clicks, and sales.
Tips for your ecommerce to improve your SEO
Discounts are an important way of converting highly motivated buyers and building lasting relationships. Daily deals and significant discounts could land you at #1 for your product category. This also grants exposure to your related products which can also be seen on the page. Thus allowing customers to see your other offerings at a glance and perhaps entice them to purchase one of your full priced items.
The key to a healthy business is repeat business. And the best way to drive repeat buyers for ecommerce is email marketing. Here are the all the different email campaigns you should be sending to maximize revenue from your leads and customers and increase customer lifetime value.
Responsive website is a good start, optimising for mobile commerce requires a more proactive approach to improving your website’s mobile user experience. From using simple mobile payment processing to testing the design of your mobile checkout, mCommerce optimisation is an ongoing process that will surely pay off as mobile adoption rates continue to rise.
Wed, 20 Dec 2017 03:35:51
Nice write-up, I will focus more on these 7 strategies on my e commerce https://www.ruzushop.com/
Mon, 26 Mar 2018 15:45:49
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